Meet Our Team

Choosing the correct hearing professional is a decision that can enhance and enrich the quality of your life. Here at Puretone Hearing Aid Center, we proudly foster lifelong relationships with all of our patients. The first time you walk through our door, you’ll know you’ve made the right choice, and that you’ve found the right team to guide you through your hearing treatment journey.

East Texas Team

Roger Garcia, Hearing Instrument Specialist

Roger Garcia

Hearing Instrument Specialist, Owner

Roger Garcia has successfully served the hearing healthcare industry for the past 42 years. Roger opened Puretone Hearing Aid Center in 2006. He is a Hearing Instrument Specialist and is a member of THAA, LSHAS, and IHS. Roger has also served on the Board of Directors for the Texas Hearing Aid Association (THAA). He lives by the motto of “helping people hear ear after ear.” Helping people is what drives his desire to be in the hearing industry and to work in such an extremely rewarding profession. Roger and his wife Shawn have been married for 36 years; they have four children together and four grandchildren. Roger enjoys hunting, riding his horses, and spending quality time with his family and friends.

Nick Garcia, HIS

Nick Garcia

Hearing Instrument Specialist

Nick Garcia’s apprenticeship began in early 2006 at Puretone where he joined his father, Roger in the practice. He continues now as a certified Hearing Instrument Specialist and is a member of THAA. “Being a part of Puretone is a very rewarding experience and I really enjoy getting to help people hear better.” Nick’s many passions include his work, being with his friends and family and anything outdoors.

Kris Garcia

Hearing Instrument Specialist

Kris Garcia acquired his apprenticeship license in 2022 and will be a certified H.I.S in 2023. He is training under his older brother Nick Garcia and is excited to start his career in the hearing industry. “Getting to work with family is awesome on its own, however, helping people get the most out of their hearing is even more rewarding!” Kris is blessed with 3 children Jaycie, Troy and Emmitt. He loves being a father and during his free time he enjoys drawing, hunting and working at The Red Bull Ranch.

Zach Garcia, Hearing Instrument Specialist
In Memoriam

Zach Garcia

1/31/1992- 12-13-2020

We little knew that morning,

that God would to call your name

In life we loved you dearly.

In death, We do the same. 


It broke our hearts to lose you

You did not go alone;

for part of us went with you

the day God called you home.

 

You left us Peaceful memories,

your love is still our guide.

And though we can not see you,

you are always at our side.


Our family chain is broken

and nothing seems the same.

But as God calls us one by one,

the chain will link again.